OPEN TODAY 10 - 17
Under the patronage of
Her Majesty Queen Margrethe II
VIP-event i Your Rainbow Panorama

VIP-event i Your Rainbow Panorama

Sponsor of ARoS

With close to one million visitors annually, ARoS is Scandinavia's best-visited art museum. The goal is to establish ARoS among the 10 most important art museums in the world and we are well on our way. ARoS wants to create art museum of the future where the influence on our society and understanding of fellow human beings and culture is the cornerstone. It not enough to just understand and interpret the world; it's about affecting it.

To achieve this goal, ARoS needs financial support. Therefore, ARoS has built a strong sponsorship platform consisting of 200 companies.

Opportunities for sponsorship partnerships with ARoS:

  • Creative partnerships between culture and industry: ARoS makes tailor-made sponsorship agreements focusing on large business benefits for both parties. Currently, we are looking for new main sponsors.
  • Business networking in ARoS ART CLUB and many advantages: ARoS Art Club has 190 member companies represented at the director level.
  • CEO Networking in ARoS AMBASSADORS: ARoS Ambassadors has 25 members at the CEO level. The group is represented by the largest companies in the region. The sponsorship is currently fully subscribed.
  • VISION 2020 Partnership: The Vision 2020 partnerships support ARoS 'ambitious vision goals, including becoming one of the top 10 most important museums in the world.  

Art contributes to innovation that makes us see things in new ways

Art is the source of inspiration for new angles, perspectives, insights and ideas. Art contributes to the creativity and innovation that everyone agrees that Denmark will live on in the future. Common to the experience of art is that it changes something in us and we see things in new ways.

Denmark needs highly skilled manpower and retaining talent. It requires innovative companies, but also attractive cultural institutions. As a sponsor at ARoS, your company supports a cultural institution at international level in Denmark.

As a sponsor, you have the opportunity to brand your business with a large cultural institution that has a strong brand and is associated with the following values: Serious, High Quality, Modern, Innovative, Credible According to SponsorOptimizer Report.

ARoS has a strong communication platform

  • Visitors: 980,000
  • Facebook: 80,000 followers
  • Instagram: 40,000 followers
  • Newsletter: 41,500 recipients
  • Sponsors: 200 business executives
  • Press coverage: ad value 200 million. kr.
  • Access to unforgettable events to customers and employees

ARoS has spectacular local and conference facilities ranging from VIP customer events and large dinner parties to team building events, seminars and board meetings. Support is provided from the museum's four professional event coordinators.

As a sponsor at ARoS, you can build experiences and events into communication for both internal and external relationships.

The future dictates* that more attention should be paid to the heart and less on the brain to:

  • Create deeper relationships with customers
  • Engage and motivate employees
  • Create room for innovation in the company.

* Danish Communications Association's Think Tank 2019




Mette Falk Lauritzen, head of fundraising
T: 2888 4469 E:

Thanks to our sponsors 







Bech Bruun




Air france

De Jyske Bryghuse


Aarhus Universitets Forskningsfond


Bluewatershipping GRAA_mindre

Scandinavia's best-visited art museum in 2017 with 980.000 guests

Eksklusive lokale-faciliteter

Exclusive facilities under Your Rainbow Panorama 

De unge er tiltrukket af ARoS

ARoS enjoys a strong appeal amongst the youth

©ARoS 2017